Anita joined Qualtim’s art department in April 2000 after she relocated from Detroit to Madison over 25 years ago to start an advertising agency. Her time in Madison began with various positions in graphic design for multi-media productions including print, film, video and television. Anita enjoyed live broadcast TV and could easily direct a room of dignitaries, kids and/or animals, from behind the camera. When she left TV, Anita was searching for a “big” company where she could be proud of the products and service that were provided to clients. She found “big” in a small company called Qualtim. As Creative Services Manager, Anita keeps her hat tree well stocked and active.  She produces large format signs used for exhibiting at BCMC (Building Component Manufacturers Conference) along with assisting clients who also participate in the show each year. Great teamwork, a strong industry, and a company with big vision – these are the elements that fit together to make a successful whole, and Anita enjoys being part of that process.